Daniel Craig was responsible for silly Bond title
If you are looking for a person to name, shame and blame for the silliness that is the the title of the next Bond movie (Quantum of Solace) then look no further than James Bond himself (Daniel Craig).
According to Digital Spy, Craig (in an interview for GQ magazine) had said "no" to suggestions with "death", "die" or "bleed" in the title because they were too gory. Instead he put his stamp of approval on "Quantum of Solace" (a short , but excellent story by Ian Fleming).
He also noted that the titles often have very little to do with the content of the film. Take Octopussy, Live and Let Die and A View to a Kill as examples. All of these movies have silly titles titles and yet we quote them regularly (probably just me) in conversation with little or no thought about how idiotic they are.